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Crafting Lasting Impressions through Emails

27 Oct 2024

Hassan Aslam Shad

In the legal profession, communication is everything, and much of it happens through written correspondence, especially emails. These emails are often the first interface between a lawyer and their client, and they carry immense weight. The choice of words, tone, structure, and clarity directly impacts how the client perceives the lawyer’s skills and professionalism. A well-drafted email can inspire confidence, while a poorly constructed one can sow doubt, harming not only the immediate relationship but also the firm’s reputation. For lawyers, mastering the art of the written word is essential to maintaining credibility and creating positive, lasting impressions.

The First Impression: Crafting Professionalism

The first email a lawyer sends to a client or colleague lays the foundation for how they will be perceived. It is through these words that the recipient begins to “flesh out” the lawyer’s personality, skillset, and attention to detail. An email is not just a form of communication—it is a representation of the lawyer’s competence and ability to convey complex ideas clearly. When the content is thoughtful, courteous, and well-organized, it suggests that the writer is both meticulous and professional. On the other hand, emails riddled with grammatical errors or vague language raise doubts about the sender’s expertise and diligence.

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Key Elements for Effective Legal Emails

  1. Choosing the Right Words

    The language of legal emails should be simple yet precise. Overly complex wording can confuse the recipient, while overly casual phrasing may come across as unprofessional. A lawyer must strike a balance, ensuring that the email aligns with the expectations of the audience—whether it is a client, colleague, or counterparty.

  2. Tone and Courtesy

    The tone of an email reflects the sender’s attitude. Even in routine correspondence, a professional and respectful tone is essential. Thanking the sender where appropriate, such as acknowledging the receipt of a draft or providing feedback, fosters goodwill.

  3. Clarity through Structure

    A well-organized email helps prevent misunderstandings. Lawyers should use introductory statements or thesis-like openers to set the context of the email. For example, when responding to a revised agreement, an email might start:

    “Thank you for your email of 24 October. We have reviewed the amended draft of the agreement provided by you. We are in principle fine with the proposed amendments, except for the points listed below. Kindly address these and share a revised version at your earliest convenience.”

    This structure ensures that the email acknowledges the original message, establishes mutual understanding, and clearly outlines the remaining issues, promoting efficiency and clarity.

  4. Prompt Acknowledgment

    Promptly acknowledging an email, even if it is just to confirm receipt, reflects attentiveness and respect for the sender’s time. Delays in responding can create anxiety or misunderstandings, especially in high-stakes matters.

  5. Managing Email Chains

    When emails are part of an ongoing exchange, it is crucial to reference previous messages accurately to avoid confusion. A lawyer must ensure that the context remains clear throughout the conversation, especially when multiple parties are involved.

  6. Grammar and Proofreading

    Lawyers cannot afford careless mistakes. Every email should be proofread for grammatical errors, typos, and clarity. These small but significant details reinforce the image of a competent, reliable professional.

Leaving a Lasting Impression

Emails are more than just communication tools—they are opportunities to demonstrate legal acumen, professionalism, and respect for the recipient’s time. A well-drafted email conveys the lawyer’s ability to organize thoughts logically and solve problems efficiently. The client’s trust often hinges on these small but meaningful interactions. Conversely, a poorly written email may leave an impression of carelessness, undermining the trust clients place in the lawyer.

Conclusion

In the fast-paced world of legal practice, emails are indispensable. They serve as a reflection of the lawyer’s skill and professionalism, often acting as the client’s first and lasting impression of the firm. The importance of using clear, respectful, and precise language cannot be overstated. Thoughtfully crafted emails help foster strong relationships with clients and colleagues, reduce misunderstandings, and ensure smooth communication. In the end, mastering the written word is not just an administrative task—it is an essential tool for any lawyer striving to build trust, credibility, and a reputation for excellence.

* Hassan Aslam Shad is an international lawyer, a graduate of Harvard Law School, U.S.A. and a partner at Veritas Law, Saudi Arabia. Email: hassan.shad@veritasksa.law

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